Limited to 8 audits per month10× guarantee — find $19,970 or pay nothing10 business days from intake to deliveryFree Revenue Leak Snapshot before you spend a dollarYour data, not industry averages3 of 8 slots remaining this monthLimited to 8 audits per month10× guarantee — find $19,970 or pay nothing10 business days from intake to deliveryFree Revenue Leak Snapshot before you spend a dollarYour data, not industry averages3 of 8 slots remaining this month
3 / 8 slots
The ROILab Revenue Diagnostic™3 of 8 slots open · May
We find your revenue leaks. Build the roadmap. Implement the fix.

To the home service business owner losing $500K+ annually to invisible leaks — the money is already there. Already earned. Just not collected.

In 10 business days, we'll show you exactly where it's going — using your own call logs, estimate history, and CRM data — and deliver a specific dollar figure for every gap we find.

Backed by the ROILab 10× Guarantee: if we don't find at least $19,970in recoverable annual revenue, you don't pay a cent.

See the deliverable
Free. No pitch. No pressure. No invoice if it's not a fit.
Sample · Redacted
14-truck HVAC · $8M revenue
Auditing
01
Lead Capture & Speed45 missed calls / month
$567,000
02
Estimate Conversion40 estimates · zero follow-up
$417,600
03
Upsell & Cross-sell20–40% revenue left on table
$184,000
04
Retention & RecurringNo membership program
$59,800
05
Dormant CRM Recovery800 customers · uncalled 12mo+
$345,600
Total recoverable / yr
$1,330,200
Daily leak
$3,561 / day
Audit investment
$6,000 $1,997
Guarantee threshold
Find $19,970 or pay $0
Turnaround
10 business days
Trusted by operators in
Nexstar Network
Service Nation
EGIA
Breakthrough Academy
Service Round Table
Be honest as you read these

You're working hard. The numbers aren't matching the work.

You show up every day. You do the work. You've built something real — a team, a reputation, customers who trust you.

But growth feels harder than it should.

You spend more on ads and the return doesn't match. You've tried things — new software, a marketing agency, more salespeople — and none of it moved the needle the way you expected.

You've started the math at 11pm. You estimate the close rate. You count the missed calls. You multiply by 12 months. You get to the annual number — and you stop yourself before you multiply by five.

Too big. Better not to know exactly.

Three diagnostic questions
01
The last time a lead came in after hours…
Did someone respond in under five minutes? Or did that lead hit a voicemail, wait eight hours, and give the job to whoever called back first?
02
The last estimate you sent that didn't close…
Did someone follow up three times with the right message? Or did it sit in the sent folder until you both forgot about it?
03
The customers you haven't heard from in over a year…
Are they gone forever? Or are they just waiting for someone to reach out — giving their next job to someone else because you never did?

None of this is a people problem. Your team is doing their best.

It's a systems problem. And systems can be fixed.

Introducing

The ROILab Revenue Diagnostic™

A five-area forensic audit using the data you already have. Your call logs. Your CRM records. Your estimate history. Your customer list.

We run a free Revenue Leak Snapshot on your business before you've spent a dollar — testing your response time, submitting your lead form, running a mystery shop, checking visible front-end gaps.

You'll know before the first call whether there's real money on the table.

Then, if it makes sense, we run the Full AI Revenue Audit.

Every finding gets a score. Every leak gets a dollar amount — from your numbers, not industry averages. Every gap gets a fix recommendation you can hand to your team on a Monday morning.

10 business days. One delivery meeting. Four concrete deliverables.

Five-zone revenue leak path
Zone 01
CaptureCatch the lead at all
$567KMissed calls
Zone 02
SpeedRespond before competitors
$210KSlow response
Zone 03
ConversionEstimate → booked job
$417KDead estimates
Zone 04
RetentionBring them back on purpose
$60KNo membership
Zone 05
RecoveryReach the customers you earned
$345KDormant CRM

Every lead Zone 1 misses is a lead Zone 3 never gets the chance to close. That's why we audit upstream first.

What the diagnostic examines

The five revenue leak zones.

Every service business at $5M–$50M leaks revenue in the same five places. The specific leak varies. The zones are universal.

✓ Good
Channels you're capturing correctly — phone, web form, text, email — and whose response time beats the 5-minute benchmark.
✗ Bad
What's leaking and the annual cost. We've found 27% of inbound calls go unanswered at the average home service business.
⚠ Ugly
Your real response time vs. the number that wins jobs. The average contractor responds in 42 minutes. 78% hire whoever answers first.
✓ Good
Where your close rate is strong, by service line and ticket size.
✗ Bad
Estimates with zero follow-up and the dollar value sitting in your sent folder.
⚠ Ugly
Revenue dying in the first 72 hours after the estimate. 80% of won revenue requires 5+ contacts; 44% of contractors give up after one.
✓ Good
Services you're already attaching well — what's working and why.
✗ Bad
Revenue left on every closed job. Most service businesses leave 20–40% of available job revenue on the table.
⚠ Ugly
What competitors are selling your customers that you aren't — and a repeatable upsell offer that captures it.
✓ Good
Customers who are already loyal — and the segments most likely to upgrade.
✗ Bad
Retention rate vs. what's possible. The biggest upside almost always lives here.
⚠ Ugly
What a 15% membership rate adds to your annual revenue. At 20% × 1,000 customers × $299/yr = $59,800 recurring — from people who already trust you.
✓ Good
Recent customers most likely to return — primed for an outbound sequence.
✗ Bad
Dormant customers (12mo+) and what they're worth on a 10–15% reactivation.
⚠ Ugly
Total CRM revenue sitting unclaimed right now. Almost always the fastest money in the audit. No new ads. No new leads.

↓ Click any zone to see what we report.

Case study · 14-truck HVAC · $8M revenue

“I knew something was off. I just couldn't see it clearly enough to fix it.”

[ Photo placeholder · 14-truck fleet ]
HVAC · $8M annual · 14-truck operation
— Owner, name withheld
Total found in the audit
$1,330,200per year · across three gaps
45 missed calls per month. 40 estimates sitting in the sent folder with zero follow-up. 800 past customers who hadn't heard from them in over a year.

Each gap priced to the dollar — using their own data. The owner thought the business was running fine.

The Math · Not New

It's just never been applied to your specific business.

Industry data has been clear for a decade. Most operators have never had it priced against their own call logs, estimate history, and customer list.

4–21×
More likely to convert with sub-5-min response
MIT Lead Response Study
27%
Inbound calls go unanswered at home service businesses
Invoca Industry Data
78%
Customers hire the first company that responds
Inside Sales Research
44%
Contractors give up after one follow-up attempt
Service Industry Benchmark
One real audit · One $8M HVAC business
Leak 01
Unanswered calls
$567,000 / yr
45 missed calls per month × $4,200 average job × 25% close rate. Owner guessed “maybe five or six” per month.
Leak 02
Dead estimates
$417,600 / yr
40 estimates per month × 15% incremental close × $5,800 average estimate. “We call if we remember” was the entire follow-up system.
Leak 03
Customers nobody called back
$345,600 / yr
800 dormant customers × 12% reactivation × $3,600 average return job. Already earned. Already paid for. Just left.
Total found in the audit
$1,330,200 / yr

That's $3,561 leaving every single day. That math runs whether you book this or not.

There's a difference

Between a consultant and a firm with skin in the game.

ROILab Revenue Diagnostic™The ConsultantThe Marketing Agency
DeliverableDollar-quantified scorecard from your actual data40–80 page PDF or slide deckMonthly reporting with no attribution to booked jobs
Timeline10 business days6–12 weeksOngoing retainer
Uses your data✓ Call logs, CRM, estimate history✗ Generic benchmarks & interviews✗ Platform data only
Risk reversal10× money-back guaranteeNo guaranteeNo guarantee
ImplementationQuick Win Blueprint includedRecommendations onlyAd management only
Team burdenZero new logins requiredUsually requires staff timeRequires ad access
Pre-commitment proofFree Revenue Leak SnapshotDiscovery call pitchDemo & proposal

“They sold you a document. We find the money— and if we don't, we don't charge you.”

Right now growth feels like grinding

After the systems are built — it feels like compounding.

01
You stop guessing where the leak is.
Every zone scored. Every finding priced in annual dollars. Not 'you have a follow-up problem' — '$417,600 leaking specifically through estimate abandonment in the first 72 hours.'
02
Your team gets a roadmap, not a philosophy.
A 90-day sequence built for your specific findings. What to fix first. What to build second. A document for Monday morning.
03
The quick win pays for itself.
Most clients cover the cost of the entire audit from the quick win alone within the first 60 days.
04
You know the number before increasing ad spend.
When you know what each lead is worth and what your system converts at — scaling stops being a gamble and starts being math.
05
Leads come in and get handled. Every one of them.
At any hour. Without someone on your team having to remember.
06
You stop being the most important person in your own company.
The Monday morning changes. The vacation becomes real. The phone stays face-down at dinner.
Everything you get · 10 business days

The full audit, the roadmap, the quick win — and the snapshot before you spend anything.

Free · Pre-purchase
The Revenue Leak Snapshot
The moment you book, we test your response time, submit your lead form, run a mystery shop, and check visible front-end gaps. You'll know before the first call whether there's real money on the table.
$500 value · Always freeFree
Component 01
The Full AI Revenue Audit
Five areas examined using your actual data. Every finding scored. Every leak priced in annual dollars. Our AI benchmarks your operation against real performance data from comparable businesses.
Standalone value$2,500
Component 02
The Revenue Recovery Roadmap
A specific 90-day plan built around your audit findings. What to fix first. What to build second. What to scale third. A document you can hand your ops manager and say: “this is what we're doing next.”
Standalone value$1,500
Component 03
Recurring Revenue Viability Assessment
Honest assessment of whether your business can support a membership or maintenance plan — with 12-month projections at 15% and 25% enrollment. If it can't, we tell you that too.
Standalone value$1,000
Component 04
The Quick Win Blueprint
Single highest-leverage fix from your audit, fully documented. The AI system that implements it. Expected result. 30-day build timeline. Most clients cover the audit cost from the quick win within 60 days.
Standalone value$500
10× Guarantee
Find $19,970 or pay $0.
If our audit and roadmap don't reveal at least 10× the cost of our service in recoverable annual revenue, your investment is on us. We've never had to honor it.
Risk reversal$0 if no leaks
Total standalone value
$6,000
Was $6,000Your investment · $1,997
Slot availability · this month
3 OF 8 OPEN · CALENDAR CLOSES WHEN FULL
The math of risk

The 10× Guarantee.

10×
Or pay nothing

If our Full AI Revenue Audit and Revenue Recovery Roadmap don't reveal at least 10× the cost of our service in recoverable annual revenue — your investment is on us.

The audit is $1,997. To trigger the guarantee, we'd have to fail to find $19,970 in recoverable annual revenue across your entire operation. In any service business doing $5M+, that bar is almost impossible not to clear.

We've structured it this way for one reason: we've been doing this long enough to know what's in there. The guarantee isn't generosity. It's confidence.

What happens after you book

Five steps. Ten business days. One delivery meeting.

01
Day 0
You book. We start.
The moment you book, we run your free 5-point Revenue Leak Snapshot. Response time, lead form, mystery shop, front-end gaps.
02
Day 1
15-min qualification call
We walk through what the snapshot found. We tell you honestly whether the full audit makes sense. If it's not a fit, we say so.
03
Day 1
4-min intake form
Five questions: revenue, call volume, CRM, follow-up process, and what you already believe is your biggest leak.
04
Days 2–7
Full AI Revenue Audit
Five-zone diagnostic using your actual data. Call logs, CRM records, estimate history, response times, tool stack.
05
Days 8–10
Delivery meeting
Scored report. Recovery Roadmap. Recurring Revenue Assessment. Quick Win Blueprint. Then the 10× guarantee check.
Three things that come up before every booking

The honest answers.

“We already use AI tools.”
Most AI tools fail not because the tool is wrong — but because the system it was supposed to run inside was never built. ROILab builds the system first. The AI tools run inside it. We usually don't replace what you already have — we give it the structure it needs to finally work.
“We just need more leads.”
The businesses that tell us this almost always have close rates 15–25 points below benchmark. More leads into a broken system just means more expensive leakage. Fix the conversion rate first. Then increase spend — into a system you can prove works.
“We tried a consultant. Nothing changed.”
They sold you a document. We find the money — and if we don't, we don't charge you. Every finding in our report is a dollar amount from your data, not a recommendation. You can verify every number against your own records.
“I don’t have the people to implement.”
The diagnostic requires nothing new from your team. The Quick Win Build — if you choose to proceed — is built by us. Your team doesn't manage it. We build it, configure it, it runs.
Questions before booking

Things we get asked every time.

Home service business owners doing $5 million or more in annual revenue — HVAC, roofing, plumbing, electrical. If you're growing but growth feels harder than it should, this is built for you.
We don't use industry benchmarks to tell you what your numbers should be. We use your call logs, CRM records, estimate history, and customer list to calculate what your numbers actually are — and what every gap costs you annually.
No. We work with whatever data you already have. If your data is incomplete or fragmented, that itself becomes a finding. Most diagnostics run fine with imperfect data.
They delivered a document. We deliver a dollar-quantified scorecard from your data, a 90-day roadmap your team can act on Monday morning, and a Quick Win Blueprint with a 30-day implementation timeline. Plus: if we don't find $19,970 in recoverable revenue, you pay nothing.
The diagnostic requires nothing from your team. For the Quick Win Build, we build the system — your team doesn't manage it. It runs without requiring anyone to change how they do their job.
The Revenue Leak Snapshot we run before every call takes real time to do properly. Mystery shopping, lead form testing, response time measurement — that's genuine pre-call work. Capping at 8 keeps the analysis tight and keeps the delivery window at 10 business days.
That's the right reaction. A located problem is always more fixable than an invisible one. You don't have a new problem when you see the diagnostic findings. You have the same problem you already had — now with a dollar figure, a zone assignment, and a prioritized fix sequence.
When eight slots are booked for the month, the calendar closes until next month. No waitlist. If the booking button is live — there's a slot available right now.
The leaks don't pause while you're thinking

You walk away with a clear roadmap to hundreds of thousands in recovered revenue. Or you walk away having paid nothing.

Using the numbers from the real business above — $1.3M in annual leakage, $3,561 leaving every single day. That math runs whether you book this or not.

$1,997 audit · 10× guarantee · 3 of 8 slots remaining

P.S. We're not asking you to trust us. We're asking you to let us show you the numbers — and then judge for yourself. If the audit finds $400,000 in recoverable revenue, you check the math and decide what to build. If it doesn't find $19,970, you pay nothing and we part ways with a handshake.